DEBT HAD A GREAT RUN; NOW, IT'S EQUITY'S TIME

What good is a ‘home equity savings account’ if you can’t easily tap it in times of need or opportunity?  

With $25 Trillion in "tappable" home equity and numerous macro  headwinds, it’s our thesis that tapping home equity to solve financial problems or capture opportunity will be normalized again like in previous cycles.      

Traditional home equity debt products such as HELOCs and Seconds will certainly become popular again (for the well-heeled property owners who qualify). Expensive Reverse Mortgage demand will grow. 

Unfortunately, many will turn to hard-money, unsecured loans, credit cards, BNPL, or selling their homes altogether because of lack of traditional credit options. This is especially true for those who need liquidity the most like the under-served, under-employed, gig-workers, entrepreneurs, investors, and seniors who the mortgage and traditional credit industries have  bypassed and left behind since the Great Financial Crisis.  

But, this time around the next generation of standardized, explainable, and fast HEAs and HEIs ushered in by HEx, our institutional investors, and TPO origination partners will give all homeowners non-debt, "payment-free" liquidity optionality and economic mobility they've never had before.   

Home Equity co-investments are magical, payment-free, and homeowner-aligned equity monetization tools. 

There is an illusion they are hard to explain, understand, and originate through third-party professionals such as mortgage originators and Realtors with speed and at scale. 

As career mortgage, Real Estate, consumer credit, and fintech/proptech professionals with over $100 Billion in collective production, operations, closing, and sale attribution, we know that's nonsense.

HEx proves this.

There is $25 Trillion in "tappable" single family home equity among mortgage'd and free & clear homeowners. 

That's 700% larger than the total dollar volume of annual residential real estate sales, and nearly 100% larger than the $13 Trillion residential mortgage market.

Meanwhile, credit card debt, personal loans, BNPL, and car loans are at historic highs. This mismatch highlights the paradox that is the modern day mortgage credit market. 

In fact, the $25 Trillion in tappable "home equity" isn't even viewed as its own asset class by most because of the difficulty to access it by homeowners. 

HEx changes that.